Coca-Cola Company announces its support in the wildfire relief efforts

The Coca-Cola Foundation has pledged US$100k to The Salvation Army to support relief efforts for displaced families across California, Oregon and Washington

The Coca-Cola Company, its local bottling partners and The Coca-Cola Foundation are joining together to help families and communities affected by devastating wildfires up and down the West Coast.

The Coca-Cola Foundation has pledged US$100k/£77k to The Salvation Army to support relief efforts for displaced families across California, Oregon and Washington, in addition to ongoing support for The American Red Cross Annual Disaster Giving Programme which pledges contributions in advance of natural disasters.

“Our hearts go out to everyone impacted by these tragic wildfires, and we send our deepest appreciation to the emergency responders working tirelessly to protect and restore communities across California, Oregon and Washington,” said Helen Smith Price, President, The Coca-Cola Foundation.

The company and its local bottling partners – California-based Reyes Coca-Cola Bottling, Oregon-based Timber Country Coca-Cola, Washington-based Yakima and Tri-Cities Coca-Cola, and Utah-based Swire Coca-Cola USA – are also donating beverages to first responders and relief organisations responding to the disaster in California, Oregon and Washington. So far, the Company and its bottling partners have donated nearly 75,000 beverages to first responders and American Red Cross chapters across the region.

Nearly 8,000 Coca-Cola system employees across the region are also eligible to participate in the Coca-Cola Employee Disaster Relief Fund should they be directly impacted by the wildfires.

“Our Coca-Cola family is deeply affected by the West Coast wildfires because so many of our employees, friends, partners and customers call this beautiful part of our country home,” said Alfredo Rivera, President, North America, The Coca-Cola Company. “We stand ready to do whatever we can to help impacted communities recover in the months ahead.”

The article Coca-Cola Company announces its support in the wildfire relief efforts appeared first on World Branding Forum.

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