Lavazza, the Italian owned coffee company, have announced they will replace all their entire range of home coffee pods with compostable ones by the end of the year, at the same retail price.
The move is the first of its kind from a major manufacturer and will be welcome news to environmentalists as 20 billion single use pods end up in landfill every year, with it estimated that it takes up to 500 years for the pods to breakdown.
Lavazza have developed a new biopolymer-based material for their pods named Eco Caps that will break down in compost in around 6 months when mixed with food waste. Where this is unavailable for some councils, the company have teamed up with Terracycle so customers can drop off capsules to be composted industrially.
David Rogers, managing director at Lavazza UK, commented: “This major investment confirms our commitment to excellence and sustainable development.”
The article Lavazza to release compostable coffee pods appeared first on World Branding Forum.
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