…without resorting to invented names whose only purpose is to quell internal dissent, like Truist, Comerica, Sonovus & Amegy. The naming agency invents these words and tells the client they mean something positive. Objections are minimized as the names don’t have any meaning except those assigned by the agency. These agencies will tell a client that real words either aren’t available for global trademark clearance or that it’s just too tricky/risky, which is demonstrable false. They’re just a heavier lift to build consensus for as they are actually meaningful. Here’s how it’s done.
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