Chrysler Pacifica Campaign Features “Bad Moms” Star Kathryn Hahn

Kathryn Hahn Does Not Sacrifice Having Fun in Latest Chrysler Campaign

“Bad Moms” and “Transparent” actress, Kathryn Hahn, stars in a new marketing campaign for Chrysler‘s new Pacifica S. The real-life mother of two appears in a five-part video series that spans across television, digital and the brand‘s social channels.

The five-part video series broke across television, digital and online media on Monday, 5 March, 2018.

The campaign features Hahn as a mom who does not sacrifice having fun, whether it is picking up the kids from school, a night out with the girls, or unloading the groceries in her Pacifica. The Pacifica S Appearance Package shown in the series features a customised, athletic look with black accents inside and out.

The videos are set against music that spans the 80s, 90s and the 00s, including “Back That Thang Up” by Juvenile, “M.I.L.F. $” by Fergie, “This Is How We Do It” by Montell Jordan, “Ridin” by Chamillionaire, and “Rock You Like A Hurricane” by Scorpions.

“This campaign spoke to me as both a mom who spends a lot of time with my kids while driving and as someone who still likes to turn up the volume after I have dropped them off at school,” said Kathryn Hahn.

Apart from just exceptionally designed vehicles, the brand has incorporated class-leading, high-tech features into its products, including the plug-in hybrid powertrain, the industry-exclusive Stow ‘n Go seating and storage system, and the Uconnect 4 system with Apple CarPlay and Android Auto with improved features and an award-winning interface.

The article Chrysler Pacifica Campaign Features “Bad Moms” Star Kathryn Hahn appeared first on World Branding Forum.

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