“2017 was a strong year for Facebook, but it was also a hard one,” said Mark Zuckerberg, Facebook founder and CEO, in reporting its full year and fourth quarter 2017 results today. “In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society.”
How so? “We’re doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term.”
Fourth Quarter and Full Year 2017 Operational and Other Financial Highlights:
• Daily active users (DAUs) – 1.40 billion on average for December 2017, an increase of 14% year-over-year.
• Monthly active users (MAUs) – 2.13 billion as of December 31, 2017, an increase of 14% year-over-year.
• Mobile advertising revenue – Represented approximately 89% of advertising revenue for the fourth quarter of 2017, up from approximately 84% in the fourth quarter of 2016.
• Capital expenditures – $2.26 billion and $6.73 billion for the fourth quarter and full year 2017, respectively.
• Cash and cash equivalents and marketable securities – $41.71 billion at the end of the fourth quarter of 2017.
• Headcount – 25,105 as of December 31, 2017, an increase of 47% year-over-year.
The post Facebook Users Spending Less, More Meaningful, Time appeared first on brandchannel:.
from WordPress https://glenmenlow.wordpress.com/2018/01/31/facebook-users-spending-less-more-meaningful-time/
via IFTTT
No comments:
Post a Comment