Friday, 29 September 2017

Brand News: 10 Things You Need to Know for Friday, September 29

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Aston Martin submarine

Luxury rebounds, driven by women in China (and Aston Martin underwater) — and more brand news:


Aston Martin unveils a $4 million submarine.

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IKEA acquired TaskRabbit, the US-based “gig economy” startup whose freelancers are IKEA assembly pros.

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Twitter reveals $270,000 worth of suspect Russian ads sold in the 2016 election as Facebook also faces pressure.

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AMC, the biggest cinema chain in the US, is investing $20 million in Dreamscape Immersive, a VR startup backed by Steven Spielberg.

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Burberry and Yves Saint Laurent brands (along with automakers) rise as women in China spark luxury rebound.


COVERGIRL taps Elon Musk’s mother as a model as her son sets his sights on Mars.

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Ford reveals high-tech $100,000 F-450 luxury pickup truck.

Ford F-450 luxury truck


Ford also joined automotive welcomes to Saudi women drivers.

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Perry Ellis launches virtual stylist powered by Amazon Alexa.

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The Wall Street Journal scales back print editions.

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