Friday, 22 September 2017

Brand News: 10 Things You Need to Know for Friday, September 22

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Aldi new stores US

Aldi introduces contactless payment in America.

Best Buy emphasizes customer experience.

Google issues refunds to advertisers over fake traffic.

Facebook vows to take action after Russian election interference and also helps brands like KFC and Macy’s serve ads to people who previously visited their real-life stores.

Instagram is the top engagement channel for luxury brands.

KFC extends basketball sponsorship in China.

Starbucks adds Maple Pecan Latte to fall menu.

Target introduces sub-$50 JoyLab activewear line.

Tencent and WeChat introduce tools for US brands to target consumers in China.

Volvo announces “buy like a phone” 12-month trade-in plan.


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