Wednesday, 30 August 2017

Brand News: 10 Things You Need to Know for Wednesday, August 30

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Anheuser-Busch drinking water cans emergency disaster relief

Hurricane Harvey disaster relief expands with increased corporate philanthropy—and more brand news today:

Budweiser releases “Dream. On.” with JAY-Z as Anheuser-Busch halts production for Hurricane Harvey relief, as other companies donate moneyresources and dig deep to help.

Amazon‘s Alexa gets chattier by integrating Microsoft‘s Cortana voice-controlled platform.

Expedia invests $26 million in Alice hospitality app.

General Mills loses bid to trademark yellow Cheerios box.

IBM‘s Watson serves up US Open data for tennis fans.

LVMH leads investment in $72 million Paris theme park.

Nissan reveals smart rear view mirror and $1M Habitat for Humanity donation.

P&G lists fragrance ingredients in latest transparency move.

PepsiCo‘s Frito-Lay expands Simply “better-for-you” label.

YouTube refreshes logo, app and desktop experience.


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